Many social media marketing (SMM) pro’s consider it bad form to schedule content in advance. The theory is something like this: if you schedule content then you’re not necessarily going to be around to have conversations about it, making you less authentic. Or maybe it will make you look like a spammy scumbag. I completely disagree.
Scheduling content in advance is fine. In fact, I think that it’s almost a necessity as we marketers get busier, have more networks to update, have more followers to communicate with, etc. It’s only logical and practical.
I would say that putting out content at times that it’s most likely to be impactful for your audience is more important than putting it out only when you’re at the keyboard. If you need to promote something in the afternoon today, but you know that you’re going to be away from the keyboard until this evening then you should absolutely schedule it.
My mission for you today is to go out and schedule something today. If you’re looking for a way to schedule something then take a look at Hootsuite. If you want to promote an event or something with a specific date then you should check out a neat little project that we’ve been working on called ItStarts. It’s a great way to promote your events.
Image credit: ASurroca on Flickr