Every year during hurricane season we’re given an opportunity to learn a little bit about authenticity. TV weather reporters dream of the day they can cover a hurricane from some wind-ravaged location. Unfortunately, it appears that much of the time during their broadcasts they are intentionally exaggerating storm effects. The reporter will appear to be barely able to stand, having to lean into the wind to keep their footing… and then you see an 80-year old strolling by.
Inauthenticity Can Kill Your Reputation
Just ask the weather industry… They are hearing it from all angles since the end of the Irene’s threat.. Viewers feel inauthenticity. Media outside of the weather industry feel it too.
Similarly, your readers and customers can spot a fake from a mile away, so you have to continually strive for authenticity and trust.
Have you ever learned a lesson the hard way related to authenticity?