I had an immediate reaction to the statement by Facebook UK exec Stephen Haines that Facebook will eventually replace corporate websites. I readily admit that Facebook is a much better platform for community engagement than a corporate website, but there are still very valid reasons why the corporate website, as we know it, isn’t going away.
Facebook Is Not For Corporate Information
Facebook is great for conversation and community, but not so good at displaying static information such as history, contact information, product listings, etc. There will always be a need for somewhere to display the non-social data that is still important. For example, an investor researching a company will still want to be able to look at a company’s management team, financial history, etc.
Something Will Replace Facebook
As popular and powerful as Facebook is now, it’s still likely that something will come along at some point that will displace it as the social hub of the internet. We’ve seen time and time again that nothing in the web industry is permanent. Facebook is becoming very mainstream, which may be the impetus for the cool kids out there to find a new place to hang out.