Are you in the midst of #custdev for your startup? Here are a few strategies that can help you throughout the process.
1. Use A Landing Page To Find Early Adopters
If you’re in the early exploratory phase then you may want to create a simple landing page and do some CPC advertising to drive traffic to it. You don’t even need to disclose that your landing page is for a fictional product, just add the prospects to a mailing list for later use. This method will not only give you a list of potential early adopters it can also give you a very early look at the viability of your initial concept.
2. Have A Set Of Objectives In Place When Contacting Customers
You need to be sure that your customer contact is as valuable and complete as possible. Each round of customer contacts will have a specific purpose, depending on how far along in the custdev process you are. For each round of customer contact you should make sure that you have a checklist of items you want to discuss. It’s important to get the same types of information and ask the same questions (as much as possible).
The objective-based customer contact should be less like a survey and more like an interview. Make sure that you get the information you want, but give the customer freedom to take the interview where they want.
3. Let Customers Self-Segment Themselves
You should consider asking potential customers in the discovery phase for other people that may be interested in your product. Any other potential early adopters they recommend are likely to be in the same market segment that you’re trying to reach. This is a great way to identify an initial segment to test with.
What custdev hacks and tricks have you seen or used recently?